river

Your dashboard says 40 leads. Your CRM says 12.

River scores every Google Ads lead real or fake, and feeds only the real ones back to Smart Bidding.

Get my free audit Free, no call, no card.
River morning reportsample
in
34 leads from Google Ads since yesterday
real
12, delivered to your CRM and reported back to Google as conversions
fake
22 held: bot form fills, dead phone numbers, disposable inboxes, duplicate devices

Call the 12. Skip the 22. Google gets the 12 as conversions.

You have read these threads.

Maybe you wrote one. Junk leads from Google Ads are that common.

  • “The CPL looks god-tier in the dashboard, the CRM tells a different story.”

    r/PPC

  • “Google Ads was reporting 30-40 MQLs monthly, but the client’s CRM was only showing ~10 actual MQLs.”

    r/PPC

  • “When Google sees these conversions, the algorithm thinks it is doing a great job and sends you even more spam.”

    r/Google_Ads

How it works

  1. We watch your forms.

    A read-only script tag captures each lead as it's submitted, plus the device and network it came from.

  2. We score every lead.

    Device and network signals, disposable inboxes, dead phone numbers, gibberish names, duplicates, bot-burst timing. Each lead comes back real or fake, with the reason.

  3. We report only the real leads to Google.

    Smart Bidding trains on them; fake ones stay out of the data. Every morning you get the split: call these, skip those.

Click-fraud tools stop bad clicks, not bad leads.

A blocked click saves you the CPC. A fake lead costs the CPL, sales time, and a training signal that teaches Google to buy more.

Built by a team of seasoned fraud-detection experts, ten-plus years protecting the world's biggest brands from ad fraud. Enterprise-grade tech, without the six-figure contract.

Founding pilot: $99 a month, flat. No demo call, no annual contract, cancel anytime.

Start with a free audit of your leads

Send your recent leads (any CSV). We score what the export shows. Within 48 hours you get the split: real, fake, and how they got in.

Step 1 of 2 your details

Free, no call, no card.